When you create a logo, it should be crisp, neat and needs to last for a long time. No good putting something like: Bedford Van Removals 1998. More like put: John's Removals (with a subtitle: Since 1998). Every logo must be done in good proportion, and this should be done using a grid, or snapping (i.e photoshop). The logo must be easy to read, easy to acknowledge and easy to recognise. Once created, the logo needs a zone that no text or pictures will interfere with. This is to give it it's full blandness, and to not overcrowd it. The protection zone is marked digitally, as a rule, My protection zone is the orange square.
The logo is supposed to be used for globalisation and mass market. The logo also needs to show it belongs to a certain community. The logo needs to tell the viewer exactly or roughly what the company is about.
Design can easily get carried away by being too complex, and trying to include too many ideas. Sometimes, the finished design can be nothing to do with the firm. The message with a logo needs to be clear and forceful to the point.
The logo needs to split apart a company from a possible similar company. When designing a logo you need to bear in mind that the logo size will differ depending on what it is displayed e.g. letterhead, side of a vehicle, corporate clothing etc. The use of colour needs to be considered as the more colours used will result in higher printing costs.
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